Introduction
Northwind needed a faster storefront that could support seasonal campaigns without theme debt.
Northwind Commerce Rebuild
Shopify Plus storefront rebuild focused on conversion and catalog performance.
Client: Northwind Retail
Challenge
Legacy theme customizations caused slow LCP and fragile campaign launches.
Objectives
- Improve mobile conversion
- Reduce theme debt
- Stabilize checkout UX
Solution
We rebuilt the storefront on a modular Liquid architecture with performance budgets and campaign-ready sections.
Key features
- Modular sections
- Faster collection templates
- Checkout UX polish
- Klaviyo hooks
Results
Mobile conversion improved and campaign launch time dropped significantly.
+18%
Mobile CVR
-1.4s
LCP
“WebHooks.digital delivered a cleaner foundation we can iterate on without fear.”